Understanding automotive OEM co-op programs is essential for maximizing your marketing budget. Each manufacturer offers unique programs with different requirements and opportunities.
OEM (Original Equipment Manufacturer) co-op programs provide marketing funds to help dealerships promote their vehicles. These programs are designed to support local marketing efforts while maintaining brand consistency.
To get the most from OEM programs, you need to understand each program's requirements, deadlines, and opportunities. Co-Op Command specializes in navigating these programs to maximize your benefits.